-1140x700.png "Rolex Models and Prices 2026 – Second Hand Guide: Submariner, Daytona, Datejust")
Rolex Models and Prices 2026 – Second Hand Guide: Submariner, Daytona, Datejust
Introduction to the World of Rolex: Second-Hand Rolex Models, Prices, and Investment Guide in 2026
Rolex. Not just a watch brand -- a symbol of global luxury, success, and timeless design. Founded in London in 1905 by Hans Wilsdorf and relocating to Geneva in 1920, Rolex is today the most valuable and recognized watch brand in the world. Owning a Rolex is not just about telling time -- it is about being part of a legacy, a tradition, and a status.
However, owning a Rolex in 2026 is harder and more expensive than ever. Waiting lists at authorized dealers stretch for years, retail prices increase by an average of 3-5% each year, and the most popular models are sold at a "premium" well above retail prices. This is where the second-hand (pre-owned) Rolex market comes into play -- and this market carries both opportunity and risk.
In this comprehensive guide, we will explore the second-hand Rolex market in 2026 -- the most popular models, current price ranges, investment potential, authenticity checks, and purchasing strategies -- in detail.
If You Are Looking for Accessible Swiss Watchmaking
If Rolex is beyond your budget, you can own real Swiss watchmaking with Tissot at much more accessible prices.
The Rolex Market in 2026: Overall Picture
During the "watch bubble" period between 2020-2022, second-hand Rolex prices skyrocketed to astronomical levels. A correction occurred in 2023-2024, and prices have retreated to more realistic levels. As of 2026, the market has stabilized -- however, some models still show premiums above retail prices.
| Indicator | 2024 | 2026 | Trend |
|---|---|---|---|
| Average price increase (retail) | %4-5 | %3-4 | Slowing increase |
| Second hand premium (popular models) | %10-30 | %5-20 | Decreasing premium |
| Waiting list duration | 2-5 years | 1-4 years | Slight improvement |
| Most valuable segment | Steel sports models | Steel sports + vintage | Vintage on the rise |
MODEL 1: Rolex Submariner -- The Name of the Legend
Introduced in 1953, the Submariner is not just a diving watch -- it is the creator of the modern sports watch concept. The only watch that feels at home everywhere, from the wrist of James Bond to the depths of professional divers, from Wall Street's meeting rooms to beachside restaurants.
| Feature | Submariner No-Date (124060) | Submariner Date (126610LN) |
|---|---|---|
| Case diameter | 41mm | 41mm |
| Material | Oystersteel (904L steel) | Oystersteel (904L steel) |
| Movement | Calibre 3230 | Calibre 3235 |
| Power reserve | 70 hours | 70 hours |
| Water resistance | 300m | 300m |
| Bezel | Ceramic (Cerachrom), black | Ceramic (Cerachrom), black |
| Date indicator | None | Yes (with Cyclops magnifier) |
Second Hand Submariner Prices (2026)
| Model | Reference | Second Hand Price (EUR) | Estimated TL Equivalent |
|---|---|---|---|
| Submariner No-Date (steel) | 124060 | 9,500 - 11,500 EUR | ~380,000 - 460,000 TL |
| Submariner Date (steel, black) | 126610LN | 11,000 - 13,500 EUR | ~440,000 - 540,000 TL |
| Submariner Date (steel, green "Starbucks") | 126610LV | 14,000 - 17,000EUR | ~560.000 - 680.000 TL |
| Submariner Date (two-tone, blue) | 126613LB | 16.000 - 19.000 EUR | ~640.000 - 760.000 TL |
| Submariner Date (gold, black) | 126618LN | 35.000 - 42.000 EUR | ~1.400.000 - 1.680.000 TL |
Investment note: The Submariner is the most liquid Rolex model in the second-hand market -- meaning it is the easiest to buy and sell. Especially the green bezel "Starbucks" (126610LV) and blue bezel two-tone models continue to trade at a premium.
MODEL 2: Rolex Daytona -- The King of Chronographs
Launched in 1963, the Cosmograph Daytona is the pinnacle of motorsport and chronograph watchmaking. Named after the Daytona International Speedway in Florida, this model has become one of the most expensive collectible pieces in watch history with its legendary version on Paul Newman's wrist.
| Feature | Daytona Steel (126500LN) |
|---|---|
| Case diameter | 40mm |
| Movement | Calibre 4131 (Rolex manufacture) |
| Power reserve | 72 hours |
| Chronograph | 3 sub-dials, tachymetric bezel |
| Water resistance | 100m |
Second Hand Daytona Prices (2026)
| Model | Reference | Second Hand Price (EUR) | Estimated TL |
|---|---|---|---|
| Daytona steel (white dial) | 126500LN | 25.000 - 32.000 EUR | ~1.000.000 - 1.280.000 TL |
| Daytona steel (black dial) | 126500LN | 24.000 - 30.000 EUR | ~960.000 - 1.200.000 TL |
| Daytona gold (Oysterflex) | 126518LN | 35.000 - 45.000 EUR | ~1.400.000 - 1.800.000 TL |
Investment note: The steel Daytona is Rolex's highest premium model -- nearly the retail price of
can be traded at double the price in the second-hand market. The white dial "Panda" version is the most sought-after variation among collectors.
MODEL 3: Rolex Datejust -- Timeless Classic
Introduced in 1945, the Datejust is the first automatic wristwatch with a date display. It is Rolex's most extensive collection -- offering nearly endless customization options with over 300 references, countless dial colors, bezel types, and bracelet options.
| Size | Second Hand Price Range (EUR) | Estimated TL | Character |
|---|---|---|---|
| Datejust 36mm (steel) | 7,500 - 11,000 EUR | ~300,000 - 440,000 TL | Unisex classic, vintage feel |
| Datejust 36mm (two-tone) | 10,000 - 15,000 EUR | ~400,000 - 600,000 TL | Gold details, elegant |
| Datejust 41mm (steel) | 10,000 - 13,000 EUR | ~400,000 - 520,000 TL | Modern men's size |
| Datejust 41mm (two-tone, fluted bezel) | 13,500 - 18,000 EUR | ~540,000 - 720,000 TL | Classic Rolex aesthetic |
| Datejust 41mm (gold) | 20,000 - 35,000 EUR | ~800,000 - 1,400,000 TL | Complete luxury |
Investment note: The Datejust is the most accessible model in the second-hand market as Rolex's "entry point." The steel 36mm models are particularly gaining value thanks to the retro aesthetic trend.
MODEL 4: Rolex GMT-Master II -- The Traveler's Watch
The GMT-Master II, which shows two different time zones simultaneously, was designed for Pan Am pilots in 1955. Colorful bezel options known by nicknames such as "Pepsi" (blue-red), "Batman/Batgirl" (blue-black), and "Root Beer" (brown-black) have made this model a favorite among collectors.
| Model | Nickname | Second Hand (EUR) | Estimated TL |
|---|---|---|---|
| GMT-Master II steel (blue-red) | "Pepsi" | 16,000 - 20,000 EUR | ~640,000- 800.000 TL |
| GMT-Master II steel (black-blue) | "Batman/Batgirl" | 14.500 - 18.000 EUR | ~580.000 - 720.000 TL |
| GMT-Master II steel (black) | -- | 12.000 - 15.000 EUR | ~480.000 - 600.000 TL |
| GMT-Master II two-tone "Root Beer" | "Root Beer" | 17.000 - 22.000 EUR | ~680.000 - 880.000 TL |
MODEL 5: Rolex Day-Date -- "The Presidents' Watch"
Produced only in gold or platinum, the Day-Date has been offered with the "President" bracelet since 1956. It is known as a symbol of power, from U.S. presidents to business leaders. It is unique with its dial that fully spells out the day of the week.
| Model | Second Hand (EUR) | Estimated TL |
|---|---|---|
| Day-Date 36mm (yellow gold, vintage model) | 12.500 - 18.000 EUR | ~500.000 - 720.000 TL |
| Day-Date 40mm (yellow gold) | 35.000 - 48.000 EUR | ~1.400.000 - 1.920.000 TL |
| Day-Date 40mm (white gold) | 38.000 - 52.000 EUR | ~1.520.000 - 2.080.000 TL |
| Day-Date 40mm (platinum) | 70.000+ EUR | ~2.800.000+ TL |
MODEL 6: Other Important Models
| Model | Character | Second Hand (EUR) | Estimated TL |
|---|---|---|---|
| Oyster Perpetual 41mm (steel) | Entry-level Rolex, clean design | 6.500 - 9.000 EUR | ~260.000 - 360.000 TL |
| Explorer I (124270, 36mm) | Adventure watch, minimalist | 7.500 - 10.000 EUR | ~300.000 - 400.000 TL |
| Explorer II (226570, 42mm) | Second time zone, orange hand | 10.000 - 13.000 EUR | ~400.000 - 520.000 TL |
| Yacht-Master 40mm (steel+platinum) | Maritime luxury | 12.000- 15.000 EUR | ~480.000 - 600.000 TL |
| Sea-Dweller (126600, 43mm) | Professional diver, 1,220m | 12.500 - 16.000 EUR | ~500.000 - 640.000 TL |
| Sky-Dweller (steel) | Annual calendar, second time zone | 18.000 - 24.000 EUR | ~720.000 - 960.000 TL |
Rolex Technologies: What Are You Paying For?
| Technology | Description |
|---|---|
| 904L Oystersteel | Harder and more corrosion-resistant than standard 316L steel -- a super alloy used in the chemical industry |
| Cerachrom bezel | Ceramic bezel -- scratch-resistant, fade-resistant, unaffected by UV rays |
| Parachrom hairspring | Paramagnetic alloy -- resistant to magnetic fields up to 10 times, shock-resistant |
| Chronergy escapement | 15% more efficient energy transfer -- key to 70+ hour power reserve |
| Triplock/Twinlock crown | Triple or dual screw-down crown system -- guarantees water resistance |
| Superlative Chronometer | COSC certification + Rolex's own test: +-2 sec/day accuracy (standard COSC: +-4-6 sec/day) |
10 Golden Rules When Buying Second Hand Rolex
| # | Rule | Detail | |
|---|---|---|---|
| 1 | Trusted seller | Chrono24, Bob's Watches or local trusted watch stores -- never social media sellers | |
| 2 | Box and papers | Watches with original box + warranty card are 10-20% more valuable than those without | |
| 3 | Serial number check | Check the Rolex serial number on the case back at 6 o'clock | Check the position -- it must match the warranty card |
| 4 | Service history | Watches with a history from authorized Rolex service are more reliable and maintain their value | |
| 5 | Authenticity confirmation | If possible, have an independent watch expert examine it before purchase | |
| 6 | Price research | Compare current prices of the same reference on Chrono24, WatchCharts, and Watchfinder | |
| 7 | Modification check | Aftermarket dial, hand, or bezel changes decrease value -- original parts should be present | |
| 8 | Case condition | Over-polished cases may have lost their original form -- sharp edges should be preserved | |
| 9 | Payment security | Make payments through an escrow system or a reliable platform | |
| 10 | Be patient | Do not buy the first watch you see -- research, compare, wait for the right opportunity |
Is Rolex an Investment? Facts and Risks
The evaluation of Rolex watches as an "investment vehicle" became popular, especially during the 2020-2022 period. However, a balanced perspective on this matter is essential:
| Advantage | Risk |
|---|---|
| Rolex is one of the rare consumer goods that historically maintains its value | The 2022-2023 price correction caused a 20-30% loss in value for some models |
| Popular steel models (Submariner, Daytona, GMT) are in constant demand | If Rolex increases production, the supply-demand balance may change and premiums may decrease |
| Gold and platinum models are supported by precious metal value | Maintenance costs are high -- Rolex service costs between 3,000-8,000 TL every 5 years |
| CHF-based pricing provides natural protection against TL | Fake Rolex market is very developed -- high risk of being scammed |
Big Comparison: Rolex Models
| Model | Size | Water Res. | Character | 2nd Hand Start (EUR) |
|---|---|---|---|---|
| Oyster Perpetual | 28-41mm | 100m | Simple entry | ~6.500 |
| Datejust | 31-41mm | 100m | Timeless classic | ~7.500 |
| Submariner | 41mm | 300m | Diving legend | ~9.500 |
| Explorer I | 36mm | 100m | Adventure minimalism | ~7.500 |
| GMT-Master II | 40mm | 100m | Traveler icon | ~12.000 |
| Daytona | 40mm | 100m | Chronograph king | ~24.000 |
| Day-Date | 36-40mm | 100m | Symbol of power | ~12.500 |
| Sea-Dweller | 43mm | 1.220m | Deep diving | ~12.500 |
| Yacht-Master | 37-42mm | 100m | Maritime luxury | ~12.000 |
| Sky-Dweller | 42mm | 100m | Complication | ~18.000 |
Second Hand Rolex in Turkey: Where to Buy?
| Platform | Advantage | Risk |
|---|---|---|
| Chrono24 | Global platform, buyer protection, wide selection | Additional costs for customs and taxes from abroad |
| Local trusted watch stores | Possibility of physical inspection, face-to-face negotiation | Prices are generally higher |
| Sahibinden / Letgo | Directly from the seller, possibility of negotiation | Very high risk of fake products -- expert inspection is essential |
| Instagram sellers | -- | Highest risk of fraud -- definitely not recommended |
Rolex History: Becoming an Icon in 120 Years
The story of Rolex is one of the most fascinating narratives in the watch industry:
| Year | Milestone |
|---|---|
| 1905 | Hans Wilsdorf establishes "Wilsdorf & Davis" in London |
| 1908 | The "Rolex" brand is registered -- short, easy to remember, and readable in every language |
| 1910 | A wristwatch receives a Swiss chronometer certificate for the first time in history (Rolex) |
| 1926 | The Oyster case is introduced -- the world's first waterproof wristwatch |
| 1931 | The perpetual rotor is invented -- the first self-winding automatic mechanism |
| 1945 | The Datejust is introduced -- the first automatic wristwatch with a date display |
| 1953 | The Submariner is introduced -- the birth of the modern diver's watch |
| 1955 | The GMT-Master is designed for Pan Am pilots |
| 1963 | The Cosmograph Daytona is introduced |
| 2000+ | Modern technologies such as the Cerachrom bezel, Parachrom hairspring, and Chronergy escapement are developed |
Vintage Rolex: A Guide for Collectors
The vintage Rolex market has a completely different dynamic from modern models. "Vintage" typically refers to models that are 25+ years old, and these watches are valued based on their original condition, rarity, and historical significance.
Vintage Submariner (5513, 1680): 1960s-70s Submariner models, with acrylic crystals and patinated dials, are favorites among collectors. They are priced between 15,000-50,000+ EUR depending on condition.
Vintage Daytona (6263, 6239 "Paul Newman"): Paul Newman dial models are the stars of watch auctions. In 2017, Paul Newman's own Daytona sold for 17.8 million dollars, breaking the record for watch auctions. Normal vintage Daytona models range from 50,000-250,000+
is in the EUR range.
Vintage GMT-Master ("Pepsi" 1675): Original bakelite and then acrylic bezel vintage Pepsi models trade in the range of 15,000-40,000 EUR.
Attention: The vintage Rolex market is the riskiest segment in terms of counterfeiting and modification. It is essential to choose an experienced expert or a reliable auction house when purchasing vintage watches.
Rolex Care Guide
| Subject | Recommendation |
|---|---|
| Service interval | Rolex recommends a complete service every 5-10 years. 5 years is ideal for regularly used watches. |
| Service cost | 2026 Turkey authorized Rolex service: simple models 3,000-5,000 TL, chronograph 6,000-8,000 TL (estimated) |
| Water resistance | Annual water resistance testing is recommended -- especially if you swim or dive regularly. |
| Bracelet care | Clean with warm soapy water and a soft brush. Remove dirt between the links. |
| Magnetic protection | Keep away from phones, laptops, and speakers -- Although models with Parachrom hairsprings are resistant, it's good to take precautions. |
| Storage | Keep in a watch box or watch storage case during periods of non-use. A winder can be used for automatic watches. |
Rolex and Swiss Watchmaking in Antalya
If you want to buy a second-hand Rolex in Antalya, there are a few important points to be careful about:
Tourist areas: There may be shops claiming to sell "Rolex" in tourist-heavy areas like Kaleiçi, Lara, and Kemer. The vast majority of these sellers are not authorized, and the risk of counterfeit products is very high.
Reliable sources: Established second-hand watch stores in Istanbul (Grand Bazaar, Nişantaşı), international platforms (Chrono24), or authorized Rolex dealers (limited in number in Turkey) are the most reliable sources.
Alternative approach: If Rolex exceeds your budget but Swiss...
If you want the quality of Swiss watchmaking, Gazelli Saat in Antalya -- the authorized dealer of Tissot -- offers brand new, guaranteed, and 100% original Swiss watches. With the price of a second-hand Rolex Oyster Perpetual, you can buy some of Tissot's most premium automatic models.
Frequently Asked Questions
| Question | Answer |
|---|---|
| Which is the cheapest second-hand Rolex? | The Oyster Perpetual and older Datejust models are entry-level at around 6,500-7,500 EUR (~260,000-300,000 TL) |
| Is a second-hand Rolex reliable? | A second-hand Rolex purchased from a reliable seller with documentation is extremely reliable -- Rolex watches last for decades |
| Is Rolex an investment? | Some models have historically appreciated in value, but not every Rolex is an investment -- there is a risk of market fluctuations |
| How to identify a fake Rolex? | Serial number check, weight test, smooth movement of the second hand, quality of the ceramic bezel -- and definitely expert examination |
| How much is Rolex service? | The recommended complete service every 5 years ranges from 3,000-8,000 TL depending on the model (2026 estimated prices in Turkey) |
| Should I buy a second-hand or new Rolex? | You may need to join a waiting list at an authorized dealer and wait for years. Second-hand offers the advantage of immediate ownership but carries the risk of premiums and counterfeiting |
| What should I do if I don't have a Rolex budget? | Consider brands like Tissot that offer the quality of Swiss watchmaking at much more accessible prices -- sapphire crystal, Swiss movement, and professional water resistance are also available in this segment |
Conclusion: The Rolex Dream and Realistic Alternatives
Rolex is undoubtedly the king of the watch world -- its 120-year legacy, iconic designs, and value-retaining structure have defined "investable luxury." However, owning a Rolex in 2026 is a serious financial decision: a second-hand steel...
Even the Submariner starts at 380,000 TL, while the Daytona has long surpassed the million TL mark.
This guide is prepared to help you make informed decisions in the second-hand Rolex market. No matter which model you choose -- a reliable seller, documentation, authenticity checks, and patience are your most important weapons.
And if you say, "I want the quality of Swiss watchmaking but can't afford Rolex prices," there is something you should know: sapphire crystal glass, Swiss movement, 300 meters of water resistance, ceramic bezel, and an automatic movement with an 80-hour power reserve -- all of these are possible with Tissot for a very small fraction of the price of Rolex.
Alternative Thought: A Different Approach to Swiss Watchmaking
Buying a second-hand Rolex is a significant investment, requires serious research, and involves taking the risk of counterfeiting. If you say, "I want the quality of Swiss watchmaking but I don't have a Rolex budget," there is a much more accessible and risk-free way to own a brand new, guaranteed, and 100% original Swiss watch.
| Criteria | Second-Hand Rolex Submariner | New Tissot Seastar 1000 |
|---|---|---|
| Price | ~380,000 - 540,000 TL | Much more accessible |
| Condition | Second-hand -- used, risk of wear | New -- in box, guaranteed |
| Warranty | Usually out of warranty | 2 years international warranty |
| Authenticity risk | Could be fake -- expert verification required | No risk -- from authorized dealer |
| Water resistance | 300m | 300m |
| Glass | Sapphire crystal | Sapphire crystal |
| Bezel | Ceramic (Cerachrom) | Ceramic |
| Movement | Rolex manufacture automatic | Swiss quartz or Powermatic 80 automatic |
Browse the Tissot Seastar 1000 Guide
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